More value.

Same awesomeness.

Through the optimization and integration of our acquisitions* , our global lead generation engine has evolved and we are thrilled to deliver lower CPLs for our intent informed leads.

AWS will get more leads for the same investment which improves the chance of conversion to pipeline.

We have enhanced the value we offer to AWS while maintaining the exceptional service you know and trust.

In addition, we will have some exciting news to share on lead nurture in the coming months. Stay tuned!

* bChannels, Lauchlan, Incisive Media

The Channel Company is announcing updated global lead generation pricing for AWS.

Effective for Q4 2024 proposals and for 2025

Let’s schedule some time to discuss your needs and build a plan together.